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Dental Online Marketing with PPC (Pay Per Click)
If you want to get listed higher up and above the search engine rankings, by paying Google to list your ad above your competitors, and standard search engine results, but don’t have the time, knowledge or experience or know where to start or how to do it right, we can help. PPC advertising can provide one of the quickest and most profitable returns for online marketing.
Do I Really Need PPC?
Absolutely you do, but your budget should be based on the urgency to drive traffic through your practice doors. Organic website ranking with Google can take a few months to get results, with the right knowledge and hard work, and there are many variables involved to do it properly. If you can’t wait and need traffic right away, PPC is the tactical and fast-track approach to drive targeted traffic to your site.
PPC can also be used to compliment dental practice websites with amazing SEO marketing strategies and high search engine rankings. More and more dentists are using PPC to drive website traffic to their site, but once prospective patients reach that site, you still need to keep them there and engage them with a website that wows!
How Does PPC WorK?
A PPC campaign means that you are willing to buy website visits from Google rather than earn them through organic search engine optimization. Your online ad is listed as a sponsored link to your website. When a patient clicks on the ad, you pay for the cost of that click, which is deducted from your budgeted account allocation (your pre-set spending limit). Once your budget runs out, your ads stop with Google, and you have the option to top up your limit again. On occasions, ads can be bid for to obtain higher positions, and all the major search engines like Google, Bing and Yahoo offer PPC advertising opportunities.
To run PPC campaigns properly is a science, with many moving parts. At ArcPro Media we have the knowledge and experience to make PPC work for you. Fast-track your results and contact us today to see how we can help your PPC Campaign with the following services:
- PPC Keyword Research
- Keyword Grouping
- PPC Ad Copywriting
- PPC Ad Geo Location Targeting
- Keyword Building
- Identifying PPC Budget
- Daily Amount Management
- Monthly PPC Reporting