Which are the new techniques in SEO?

Alexander De Ridder, Co-Founder and CTO at Edgy Labs (2016-present)

Updated 30 Apr

You should be equipped with enough SEO knowledge to support your journey to the top of the ranking game. Below are some of the latest SEO techniques that you can apply to your website.

Modern Effective Techniques for SEO

1. Mobile Friendly Website

Make sure that your site is mobile friendly. More people are relying on these devices and use them to have access to the web. Always remember that search engines like Google put more priority on mobile friendly websites.

2. Mobile Users

The mobile device industry is one of the leading industries in the world. This is because people are inclined to invest in the convenience of smartphones. Seven out ten people today own a smartphone. This only means that you should also target mobile users. Make your website interactive, responsive, and optimized to be viewed on different screens.

3. Utilize Social Media

While social media platforms do not affect site rankings, they are considered to be powerful tools to boost your SEO. Social media platforms can help you cover a wider audience and increase your site’s traffic. It can also increase your online visibility. Social media can give you a glimpse of what web content is engaging to your target audience and help you adjust your topics.

4. Know the Importance of Head and Long Tail Keywords

Head keywords are keywords that are one or two words and capture the main meaning (mostly between 0 to 15 characters long). For example: “insurance agent”. They are terms that are said to produce more traffic volume, but they are also vague because it’s difficult to pinpoint the user’s intent. In the case of our example, are they looking for a job as an insurance agent, or to hire one?

On the other hand, long tail keywords are keywords that have more words in them and are more specific. For example: “best insurance agent in Boston.” They are usually composed of phrases that are geared to produce profit rather than traffic, since long tail keywords are very specific and it is easy to optimize pages against them because the user intent is known.

Look at the image below:

Photo: “Head vs. Long Tail Keywords Analyzed: Impressions, Clicks. Conversions, and Profitability” by Search Engine Watch

The graph clearly shows the power of long tail keywords. There are a steady increase in click-through rate (CTR), conversion rate, and conversions per 1000 impressions as the length of the keywords increase.

You can see that the most efficient keyword has a length between 31 to 35 characters. Therefore, it is safe to say that long tail keywords can produce more profit than the head keywords.

Now look at the next image:

Photo: “Head vs. Long Tail Keywords Analyzed: Impressions, Clicks. Conversions, and Profitability” by Search Engine Watch

The keywords with the length between 11 to 15 are head keywords. The data shows the volume of impressions, clicks, and conversions that these keywords produce are significantly higher than the rest.

Using these two different keywords strategically within your web content is an effective move to gain visitors and boost your business profit.

5. Never Forget Other Search Engines

Remember that there are other search engines aside from Google. Yahoo and Bing are just two of them. Do not focus on improving your rank on just one. Optimize your site to cover all search engines.

These tips are modern techniques to help you with your site’s SEO. However, it is still highly advisable and important to apply the basic SEO strategies like:

  • Optimizing your title tags.
  • Create compelling meta descriptions that can trigger the interest of your target audience.
  • Create sitemaps to help the indexing program of search engines (spiders) index your website.
  • Update your website regularly.

With the help of these powerful techniques, your site will become more competitive and may get a better SERP ranking.