What are keywords and why are they important for SEO?

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Every business which wants to increase its web presence must select the right keywords. The keywords are also important as they can drive web traffic to your business. Several companies like the xxxxxxxxxxxxx have set some words and phrases as their keywords so that it gets ranked for skyrocket your business and increase your sales online.

Keywords are simply the words which anyone uses to search for any services in search engine such as Google, Bing. In this way, if someone is searching for keywords which match your company website, then your website may get displayed and its ranking may also increase. The searches depend upon the keyword competition too. Some high trafficked keywords are very competitive as many businesses are trying to get referrals and traffic from users.

If content is king then the keyword is queen in search engine optimization.

Keyword is the phrase or a search query typed by the user in Google. When a user searches something by entering the search query in Google. It gives the result with top 10 website links.

Google consider 200 factors before giving search results. Keyword is the base of Google search. Search engine optimization starts with keywords. You need to choose the right keywords for ON page and OFF page optimization.

Keyword is the most critical element in SEO.